Project 1
📍 Redesigning bigbasket's 'Add Address' journey
👉 Context
For a new user on an e-commerce app, if the first order gets delivered to a wrong address - it ruins the entire ordering experience.
For bigbasket, accurate delivery location is the single most important piece of information for user experience and business and this should be reflected in the app user experience.
How might we make the experience of adding addresses easier and faster for the new users on bigbasket app while ordering for the first time?
👉 Outcome
Project 2
🛒 Handling 'Out of stock' scenario on bigbasket
👉 Context
For any e-commerce platform, a product going out of stock from users’ baskets is a common scenario that cannot be avoided.
Even for a large grocery company like bigbasket, with thousands of unique products (SKUs), this situation often occurs. In UX terms - at times like these, users need careful “grievance handling” as this would clearly not be a happy situation for anyone.
How might we craft a helpful experience without breaking the shopping flow of users for when a product goes out of stock from users’ baskets?
👉 Outcome
💎 The new approach was more indulging and drop-offs were low.
💎 It enabled users to easily shop for alternatives when items were unavailable.
💎 Increase in overall contribution to basket(ATB) from this page.
💎 Transparency to users and decreased cognitive load.
